GALERIA
FBAUL:
15.10 — 31.10

FABRICA
FEATURES:
12.10 — 02.11

PT

EN

"For most of us, photography stands for the truth. But a good artist can make a harder truth by manipulating forms. It fascinates me how I can manipulate the truth so easily by the way I juxtapose opposites or crop the image or take it out of context."

John Baldessari


"In his work Ed Henderson Suggests Sound Tracks for Photographs, the american conceptual artist John Baldessari explores the relationship between what we see and what we hear. Baldessari describeed, on the telephone, a group of images from the National Geographic magazine to his student Ed Henderson (who had no way of accessing these said images). Henderson was asked to choose a soundtrack for each image from a selection of sound effects and atmospherical kitsch music. As a result of this process a serious of surreal short films containing humorous compositions between image and sound. By removing stereotyped photographs and songs from their original context and recombining them, Baldessari came to recognize how the attribution of meaning through association and emotional reactions triggered by clichés and mass culture genres have become a part of our subconscious collection."1
This exercise aimed to explore the several dimensions of meaning in the audiovisual relationships, by understanding possible systems of organization, translation and expansions of sound and image phenomenons. A few questions were posed in the courses's academic program. What happens when we think of the possible relationships between sound and image? How do these two signals, means, senses, expressions, matters come to meet and build significance? What is the contract created between the two? Synthesis or opposition, synchrony or asynchrony, unity or decomposition, translation or feedback? This exercise intended to serve as a first contribution from the students to each of these questions.


1 "See this sound: promises in Sound and Vision".