Reading is a dynamic exercise that appeals to our memory and incites our imagination. A text is not just a text. It is the beginning of a construction that brings together words, images, sounds and sensations. As stated by Michel Foucault2, a book has no limits, because text is simply a knot in a much wider, broader network of references. This associative logic explicitly refers to the concept
of intertextuality. Therefore, the value of a message is not enclosed in itself, but in the possibilities of combining and recombining with other messages, through the processes of decoding and re-decoding promoted by the act of reading.
Deconstruction, as introduced by the literary studies of Jacques Derrida in 1967, corresponds
to the process of structurally dismounting codes and conventions. This offers alternative arguments when exploring graphic and typographic language.
Mixing Messages was an exercise of experimentation that consisted on exploring
new possibilities when it comes to formulating
a graphic speech based on the possibility of selecting content and generating new meaning through
a refreshed visual. A critical reading of a few relevant essays on graphic design in the scope of the issues addressed to in this semester was promoted and the students searched for ways
of developing a critical analysis that would put the specificity of each text into context and would amplify their potential meaning, opposing them
to other references (textual or visual). The primary goals were the design of an editorial proposal
(in the form of a booklet) that would illustrate
the concepts of intertextuality and deconstruction as presented above.